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Posts
- Why Your Brand Needs a Creative Brief
- Level Up Your Marketing: A Guide for Midsized Businesses Seeking a Digital Marketing Agency
- Do I Need a Marketing Agency for Business Growth? A CEO’s Guide
- Which Should You Hire: In-House Marketing or an Agency?
- How to Prepare for a Cookieless Future
- Unleash Topline Revenue: Customer Segmentation for Private Equity Firms
- How Local Brands Can Leverage Podcast Advertising
- Navigating the Cost of Advertising in Creative Development
- The CMO’s Multi-Theater War: Integrating Traditional and Digital Media
- Power of Precision: 9 Ways Digital Marketing Drives Growth
- Marketing in a Downturn: A Private Equity Guide to Thrive
- Insight to Impact: Elevate Your Media Buying (& More) with Competitive Analysis
- Why CTV Marketing Needs to Be Part of Your Strategy
- What is Causal Impact Analysis, and How Can It Help Grow My Business?
- 6 Things You Didn’t Know About Traditional TV Advertising
- Unlocking EBITDA: Top-Line & Bottom-Line Strategies to Explore with Your Marketing Agency
- Navigating Media and Advertising During the Olympics
- What the Lastest Cookie Depreciation News Means for Your Business
- Don’t Write Off Traditional Media: Digital Needs a Partner
- The Untapped Powerhouse: Why You Should Advertise on YouTube
- How Testing Can Solve 5 Common Marketing Problems
- A Roadmap to Success: Why You Need a Brand Book
- Navigating Local TV Advertising during Political Campaigns
- Performance Max vs. Demand Gen: A Comprehensive Guide
- 5 Challenges (& Solves) for Data-Driven Private Equity Firms
- Should You Use Meta Ads?: Benefits, Challenges, & Potential
- Pinterest Ads: The Underrated Player in Your Media Mix
- How Display Ads Drive Conversions
- Digital Out-of-Home: A New Way of Buying Real-World Ads
- Takeaway: Consumer-First Approach Will Be Key
- Can authenticity be created? Or is it just innate?
- The Case for Email Marketing
- Future-proofing The Tech Stack
- Paid Search Campaign Segmentation: Uncover Valuable Hidden Data
- Dynamic Location Insertion in Google Ads: Improve Your Ad Relevance Instantly
- Need to Drive Volume and Increase Brand Awareness? Let Your Competitors Help!
- Scale Marketing POV: Tik Tok
- Production Tips for Filming a TV Commercial in Chicago
- Change It Up: 5 Guidelines to Avoid Advertising Fatigue
- Scale Marketing Ad Server POV
- Google Display Network Targeting – The Ultimate Guide
- To Move or Not To Move: Should I Use Static or Motion in Programmatic Ad Creative?
- Google Rolls Out “Target Frequency” as Optimization Goal for YouTube Campaigns
- Takeaway: Social Commerce is Larger Than Ever
- 10 Tips for Building a Small or Mid-Sized Business Marketing Strategy
- State of Digital
- Takeaway: Digital Video Keeps on Growing
- Takeaway: Streaming Eclipses Linear
- Takeaway: TikTok is a threat in the social, video and search landscape
- Takeaway: Influencer Marketing is Here To Stay
- YouTube Ads Strategy: 5 Ways to Improve Your Campaigns
- Tracking Traditional TV Viewership Erosion
- Social Media Creative That Converts
- Podcast Advertising Strategy: Leveraging Trust for Effective ROI
- Why Investing in Great Television Creative Is Just As Important as a Great Media Buy
- 6 Geared-Up Strategies to Enter a New Market with Integrated Marketing
- Maximizing ROI: Navigating the Crossroads of Traditional Media and Digital Media in Small Business Marketing
- Don’t Grow, Scale: How to Maximize Midsize Business Expansion
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Projects
- Revolutionizing CTV Targeting with Linear Alignment
- Media Mix Modeling Investigates a Dip in Home Services Leads
- Targeted Strategies and Creative Overhaul for Legal Success
- Analyzing historic marketing programs to find efficiencies
- Paid search audit recommendations in action
- The Making of a Flooring Giant
- Creative re-tooling to reach high-value customers