%
Increase in Revenue
Company Overview
This client is a large home services company providing reliable 24/7 services in plumbing, heating, and cooling in multiple cities in the U.S.
Business Problem to Solve
Over three years, the client faced stalled growth, with revenue increases stuck in the low single digits. Additionally, the client required a comprehensive strategy capable of driving success across three distinct business lines, each with unique challenges and goals.
To overcome this plateau, our client partnered with Scale Marketing to revitalize the growth of their existing market while exploring opportunities to expand into new ones.
Strategic Assessment & Key Actions
Our approach began with a comprehensive audit of the client’s existing marketing initiatives and historical performance trends to identify opportunities for growth and efficiency.
Key Actions Taken
Customer Segmentation
We conducted an in-depth analysis to target the client’s most profitable customer segments effectively. This included profiling the highest- and lowest-performing customer groups to align marketing efforts with their top revenue drivers.
MarTech Audit
A detailed review ensured digital accounts and campaigns were optimized with proper budgeting, KPIs, and tracking. We also performed a vendor audit to align media spends with platforms best suited to their target customers and deployment needs.
Seasonality Assessment
We analyzed seasonal trends to strategically adjust media spend and advertising goals, enabling the client to maximize volume during peak periods while reducing costs during slower times.
Creative Overhaul
Our team reviewed prior marketing materials and go-to-market strategies, incorporating insights from focus group studies based on the target customer profile. This informed the development of a fresh brand strategy and campaign, which was integrated across all media channels and creative assets.
Funnel Audit
We evaluated the performance of current marketing channels both individually and collectively. Using these insights, we modeled the optimal channel mix and investment levels to meet the client’s objectives. Additionally, we audited vendor contracts to lower fees and restructure the economics of their media investments for greater ROI.
Scale’s Creative & Data-Driven Solution
Scale Marketing took a comprehensive approach to transform the client’s marketing efforts and drive growth.
We rebuilt their marketing funnel to focus on their most profitable customers.
Used first-party data to strategically reverse-engineer flighting and media deployment.
Rebuilt their paid search account to eliminate inefficiencies and unlock greater volume potential.
Restructured vendor contracts, enabling the client to deploy more working media without increasing their budget.
Developed a new creative strategy empowering the client to simultaneously drive growth across three distinct business lines, resulting in a significant increase in revenue returns.
Strategic Implementation
Scale Marketing’s strategy for growth focused on optimizing costs to unlock new opportunities for the client. By streamlining marketing spend and eliminating inefficiencies, we reinvested the savings into high-impact channels, amplifying the client’s reach and delivering even greater results.
The outcome was transformative. Over three years, the client achieved a staggering 263% increase in revenue while incurring only a modest 33% increase in advertising costs. This return on investment exceeded all expectations, highlighting the effectiveness of a data-driven, strategic approach tailored to the client’s unique needs.
This success story highlights Scale Marketing’s ability to:
- Conduct in-depth market research and data analysis.
- Develop and execute innovative and data-driven marketing strategies.
- Negotiate favorable terms with vendors to maximize ROI.
- Drive significant business growth while maintaining a focus on efficiency.
By leveraging our expertise and implementing a data-driven, results-oriented approach, we helped this home services client achieve extraordinary success and solidify their position as a leader in their market.
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