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Scale Marketing Ad Server POV
What’s an Ad Server and Do I Need One? As we continue to work towards a more privacy-focused and cookieless future, Scale will determine the...
Change It Up: 5 Guidelines to Avoid Advertising Fatigue
Americans are bombarded by thousands of ads a day. It's impossible to pay attention to everything. The phenomenon of advertising fatigue has become...
Production Tips for Filming a TV Commercial in Chicago
The intricacies of filming a TV commercial vary from city to city. Filming in Chicago has many advantages with the beautiful skyline, lakeshore,...
Scale Marketing POV: Tik Tok
What is TikTok and its impact: In simple terms, TikTok is an app that allows users to create and share videos, majority of which are based around...
Need to Drive Volume and Increase Brand Awareness? Let Your Competitors Help!
Utilizing a Competitive Bidding Strategy Paid search competitive bidding is when a brand directly bids on a competitor’s brand name as keywords. If...
Dynamic Location Insertion in Google Ads: Improve Your Ad Relevance Instantly
Google offers multiple creative tools that give marketers the ability to dynamically edit their ad copy. Among other benefits, these tools increase...
Paid Search Campaign Segmentation: Uncover Valuable Hidden Data
Paid search managers are constantly looking to improve their advertising campaigns. Unfortunately, important data gets buried within the Google Ads...
Future-proofing The Tech Stack
The cookieless future is right around the corner and our partnership with Verizon puts us at the forefront of testing cookieless approaches at scale...
The Case for Email Marketing
Like it or not, email marketing is a powerful tool that allows you to directly connect with your past customers and contacts as well as potential...
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