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The CMO’s Multi-Theater War: Integrating Traditional and Digital Media
The modern marketing landscape resembles a sprawling, multi-faceted battlefield. Your customer base is constantly being bombarded by messages on...
Navigating the Cost of Advertising in Creative Development
In the dynamic world of advertising budgets, understanding creative production cost drivers is key for both executives and creators. Questions like...
How Local Brands Can Leverage Podcast Advertising
Podcasting is one of the fastest-growing mediums in advertising, especially within the audio category. There are more listeners than ever, more...
Unleash Topline Revenue: Customer Segmentation for Private Equity Firms
Private equity firms are adept at optimizing EBITDA through operational enhancements when acquiring new platform businesses. However, it is common...
How to Prepare for a Cookieless Future
In early January 2024, Google began their initial phaseout of cookies. They implemented what they are called “tracking protection” to 1% of Chrome...
Which Should You Hire: In-House Marketing or an Agency?
Navigating the ever-shifting landscape of marketing is a constant challenge. When faced with a critical push, a big question arises. Should you...
Do I Need a Marketing Agency for Business Growth? A CEO’s Guide
Whether you’re in the exciting startup phase or experiencing rapid growth and transitioning to the middle market, every business’s growth journey...
Level Up Your Marketing: A Guide for Midsized Businesses Seeking a Digital Marketing Agency
When you decide on a digital marketing agency for your business, you have to make sure the agency aligns with your business goals, budget, and...
Unlocking EBITDA: Top-Line & Bottom-Line Strategies to Explore with Your Marketing Agency
Private equity firms often excel in boosting EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) through expense optimization...
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