As the television landscape is undergoing a profound transformation, traditional (linear) TV advertising stands at a critical crossroads. It’s facing significant challenges. But it's also revealing unexpected resilience and adaptation strategies. At Scale Marketing,...
The media industry is undergoing a massive transformation. Consumers increasingly embrace digital channels, making time spent with traditional media more fractured. Instead of turning away from traditional media, a marketer’s overall media strategy must adapt to these...
Looking to optimize your Google Ads campaigns? Understanding the nuances of Performance Max vs. Demand Gen is crucial. Both offer their own strengths within your digital marketing strategy, and they cater to different campaign objectives. This guide delves into the...
As political campaigns become increasingly complex in the United States, traditional TV advertising remains a powerful and influential tool. Despite the significant rise of digital advertising and social media, television continues to be a vital medium for shaping...
The Summer Olympics, held every four years, are one of the most significant sporting events on the global calendar. This colossal occasion captures the attention of millions of viewers worldwide, including a substantial audience in the United States. The influence of...
The acceleration of how-to and review videos, largely led by Tiktok and its massive influence, has shed light that influencer marketing is and should be part of brands’ marketing strategies. Nearly 75% of US marketers will tap into influencer marketing in 2022, with...
TikTok continues to be a threat in the social, video and search landscape. The impact is not just to the platforms themselves but to how marketers approach capturing users’ attention. Platform Impact: This new social platform is redefining the larger media landscape -...
Streaming eclipsed linear for the first time ever. In July, Nielsen announced that for the first time ever, streaming services surpassed both broadcast and cable. ● Streaming made up 34.8% of all viewing time, just slightly higher than cable, but well above broadcast...
As we’ve alluded to throughout this article, video ads in all formats (TV, CTV, OLV, Native & Social) have a massive impact on consumer behavior, brand credibility and business results. Video ads outclass static display ads in storytelling ability. They engage...
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