The intricacies of filming a TV commercial vary from city to city. Filming in Chicago has many advantages with the beautiful skyline, lakeshore, and iconic landmarks. However, there are factors unique to Chicago, that should be considered when producing a commercial...
What is TikTok and its impact: In simple terms, TikTok is an app that allows users to create and share videos, majority of which are based around songs or popular voice recordings (i.e Voice overs from a popular TV show.) From comedy to dance trends, how-to videos to...
Utilizing a Competitive Bidding Strategy Paid search competitive bidding is when a brand directly bids on a competitor’s brand name as keywords. If you can successfully show up on competitor’s search terms, this offers a great opportunity to gain visibility for your...
Google offers multiple creative tools that give marketers the ability to dynamically edit their ad copy. Among other benefits, these tools increase the personalization and relevance of your brand to a searcher. One of these is dynamic location insertion (DLI), a...
Paid search managers are constantly looking to improve their advertising campaigns. Unfortunately, important data gets buried within the Google Ads interface, making it easy to miss. Awareness of paid search campaign segmentation tactics will help you access this...
The cookieless future is right around the corner and our partnership with Verizon puts us at the forefront of testing cookieless approaches at scale with their ConnectID solution. ID or Device graphs, while not new to the industry, are becoming imperative for tech...
Like it or not, email marketing is a powerful tool that allows you to directly connect with your past customers and contacts as well as potential leads who have been predetermined to have an interest in your services. This marketing tactic should be a mainstay of...
The purpose of advertising is to create awareness and trial. It’s harder today that its ever been to get your brand, your business, your idea noticed. In the not too distant past, there was a viral sensation every few months. Ice Bucket Challenge anyone? Can’t tell...
Scale Marketing is a Media Strategy and Data Analytics firm located in Chicago and Dallas (www.scale-marketing.com). Our team consists of former business owners, operators, CMOs, and media executives. Scale was formed to help Small and Mid-Sized businesses implement...
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