In the fast-paced world of business, innovation and adaptation are key. And, the role of a CEO extends far beyond traditional leadership. Today's CEOs must retain a keen understanding of the competitive landscape, especially in the advertising space. To stay ahead of...
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Marketing in a Downturn: A Private Equity Guide to Thrive
Understanding the Economic Landscape Like anyone else, it's crucial for private equity marketers to adjust their strategies and operations during tough economic times. But, while a downturn will undoubtedly test your sales and marketing teams, the impact can be...
Power of Precision: 9 Ways Digital Marketing Drives Growth
When the ultimate goal is to lower customer acquisition cost (CAC) or grow market share, digital marketing isn't optional. It's a crucial tool, whether integrated with traditional media, or in replacement of traditional channels like linear TV. Digital should be...
The CMO’s Multi-Theater War: Integrating Traditional and Digital Media
The modern marketing landscape resembles a sprawling, multi-faceted battlefield. Your customer base is constantly being bombarded by messages on digital platforms. Yet, they still find traditional media channels to be influential and powerful. To reach not just...
Navigating the Cost of Advertising in Creative Development
In the dynamic world of advertising budgets, understanding creative production cost drivers is key for both executives and creators. Questions like "How much should I spend on my radio ads?" or "How much does it cost to make a TV commercial?" are common. The answers...
How Local Brands Can Leverage Podcast Advertising
Podcasting is one of the fastest-growing mediums in advertising, especially within the audio category. There are more listeners than ever, more content available, high engagement, and flexible ad formats out there. As a business owner, you have to understand how your...
Unleash Topline Revenue: Customer Segmentation for Private Equity Firms
Private equity firms are adept at optimizing EBITDA through operational enhancements when acquiring new platform businesses. However, it is common for PE leadership to overlook the opportunities to drive EBITDA growth through topline revenue improvement. There are...
How to Prepare for a Cookieless Future
In early January 2024, Google began their initial phaseout of cookies. They implemented what they are called “tracking protection” to 1% of Chrome users (around 30 million users) globally. The plan was initially to fully remove cookies starting in the third quarter of...
Which Should You Hire: In-House Marketing or an Agency?
Navigating the ever-shifting landscape of marketing is a constant challenge. When faced with a critical push, a big question arises. Should you build an in-house marketing team from the ground up, or should you partner with a full-service marketing agency? A Chief...
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