Private equity companies acquiring businesses are turning to data-driven marketing strategies more and more often. In today's competitive landscape, it's a move to maximize their investments and drive business growth. Data can offer crucial insights. But,...
Testing in marketing is crucial. Business leaders hear that all the time. But what does it really mean, and how can it drive your marketing strategy? How does it drive real, tangible results for your marketing team and your brand? What type of testing is best for your...
Understanding the Economic Landscape Like anyone else, it's crucial for private equity marketers to adjust their strategies and operations during tough economic times. But, while a downturn will undoubtedly test your sales and marketing teams, the impact can be...
Podcasting is one of the fastest-growing mediums in advertising, especially within the audio category. There are more listeners than ever, more content available, high engagement, and flexible ad formats out there. As a business owner, you have to understand how your...
Private equity firms are adept at optimizing EBITDA through operational enhancements when acquiring new platform businesses. However, it is common for PE leadership to overlook the opportunities to drive EBITDA growth through topline revenue improvement. There are...
Whether you’re in the exciting startup phase or experiencing rapid growth and transitioning to the middle market, every business’s growth journey possesses its own unique challenges. Wherever you are in your journey, there is one constant decision CEOs face. They...
When you decide on a digital marketing agency for your business, you have to make sure the agency aligns with your business goals, budget, and marketing needs. Here are some of the main considerations to keep in mind. Understand Your Goals and Needs: Before searching...
Private equity firms often excel in boosting EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) through expense optimization within their acquisitions. These swift adjustments can slash costs and elevate EBITDA, effectively enhancing the...
The glow of success can quickly morph into the need for expansion. But before you embark on the exciting (and sometimes daunting) journey of scaling, it's crucial to take a measured approach. This will serve as your guide. Unpack key considerations and strategies to...
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