The marketing landscape is undergoing a seismic shift. Consumers are abandoning traditional cable subscriptions in favor of the freedom and personalization offered by streaming services like Hulu, Roku, and Amazon Prime. This "cord-cutting" phenomenon, while posing a...
When the ultimate goal is to lower customer acquisition cost (CAC) or grow market share, digital marketing isn't optional. It's a crucial tool, whether integrated with traditional media, or in replacement of traditional channels like linear TV. Digital should be...
The modern marketing landscape resembles a sprawling, multi-faceted battlefield. Your customer base is constantly being bombarded by messages on digital platforms. Yet, they still find traditional media channels to be influential and powerful. To reach not just...
Podcasting is one of the fastest-growing mediums in advertising, especially within the audio category. There are more listeners than ever, more content available, high engagement, and flexible ad formats out there. As a business owner, you have to understand how your...
In early January 2024, Google began their initial phaseout of cookies. They implemented what they are called “tracking protection” to 1% of Chrome users (around 30 million users) globally. The plan was initially to fully remove cookies starting in the third quarter of...
When you decide on a digital marketing agency for your business, you have to make sure the agency aligns with your business goals, budget, and marketing needs. Here are some of the main considerations to keep in mind. Understand Your Goals and Needs: Before searching...
Welcome to the intricate world of small business marketing. Here, unlocking tangible Return on Investment (ROI) is not just crucial. It's a game-changer. As a small business marketing leader, the decisions on resource allocation can make or break success. Let's dive...
So, you've got your sights set on a fresh frontier – a new market brimming with potential customers. But navigating uncharted territory can be tricky. You need a map, not a blindfold, and that's where integrated marketing comes in. Think of it as your GPS, guiding you...
Podcast Advertising Considerations Podcasts are a very strong direct response platform (and branding opportunity) for national advertisers. By leveraging the endorsement of trusted podcast hosts, companies can generate meaningful branding with individual podcast...
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