Company Overview
This client operates a network of 14 state-of-the-art medical offices, providing comprehensive skin care services ranging from medical dermatology to cosmetic treatments. They are known for their commitment to patient care and innovation, making them a trusted provider in their field.
Despite its reputation, the business faced challenges in maintaining steady growth in new patient appointments and strengthening its brand presence across the region.
Business Problem to Solve
The client experienced stalled growth in new patient appointments, with year-over-year increases falling short of expectations. They sought to enhance their brand recognition while driving significant growth in new patient appointments and expand into multiple markets. Traditional marketing approaches had reached their limits, and they needed a comprehensive strategy to reinvigorate their patient pipeline and brand voice.
Strategic Assessment & Key Actions
Scale Marketing developed a multi-channel strategy tailored to the client’s goals and market dynamics. Our approach included:
Digital Advertising on Facebook
Leveraged Facebook to engage with hyper-targeted audiences based on geographic and demographic insights.
Developed creative campaigns that emphasized the client’s expertise and patient-focused care.
Out-of-Home Advertising
Strategically placed billboards and other out-of-home assets in high-traffic areas near client locations to increase visibility and drive awareness.
Targeted Radio and Television Campaigns
As the campaign matured, Scale Marketing integrated local radio and television advertising to further amplify the client’s message.
Focused on channels and time slots with the highest reach among their target demographics.
Refining the Brand Voice
Conducted a brand audit and refined messaging to create a consistent and engaging voice.
Designed campaigns that highlighted the client’s unique offerings and commitment to excellence in dermatology.
Proven Results
The partnership with Scale Marketing yielded exceptional outcomes:
New Patient Appointments
The client gained double-digit growth in new patient appointments while keeping the cost of acquisition nearly equal.
Enhanced Brand Awareness
Strategic media placements and refined messaging elevated the client’s brand presence, making them a go-to-market provider.
Sustained Growth
The integrated marketing approach laid a foundation for ongoing growth, driving consistent increases in patient volume month-over-month.
Key Takeaways
This case study underscores the importance of a tailored, multi-channel marketing strategy in overcoming growth stagnation. By combining digital innovation with traditional media channels, Scale Marketing helped this medical network achieve remarkable results, positioning them for continued success.
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